The Blog

Food cost, pricing, and margin.
The real numbers.

First-hand guides from the operator side of the pass. No commodity "10 tips" filler, just the math that decides whether a busy restaurant actually makes money. Start anywhere.

Food cost

Why your food cost percentage is always wrong

The blended number is an average that lies. It hides the one dish quietly bleeding you.

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How-to

How to actually cost a dish

The four-step method: cost per gram, yield, sub-recipes, and the gap between 21% and the real 31%.

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Food cost

What food cost % should a restaurant actually run?

The 28 to 35% rule is useless on its own. The real target is the spread between your dishes.

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Pricing

Price for margin, not food cost percentage

Three pastas at the same $9 margin. Why the dollars matter more than the ratio.

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Pricing

How to price a menu item: the floor and the ceiling

Your cost sets the floor, the market sets the ceiling. You price between them on purpose.

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Pricing

Inflation is the best time to raise your prices

Add the dollars, not a percentage. Done right, a price increase is almost pure profit.

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Pricing

When lowering a price makes you more money

Margin times volume beats a fat margin nobody buys. The move, and the one rule that keeps it safe.

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Menu

Your best-selling dish might be your worst-margin dish

Popular does not mean profitable. Rank by the dollars a plate makes, not by how often it sells.

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Diagnosis

How to know if a dish is bleeding you

Four signs a plate is quietly costing you money, and the one number that confirms it.

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Sub-recipes

The hidden cost in your sauces

The 40-cent jus that was really $1.80. Why uncosted sub-recipes drain thousands a year.

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Food cost

Yield: the food cost mistake hiding in every protein

You cost what you buy, but you plate what is left. A 20% trim loss makes $20 cost $25.

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Food cost

Portion control: why eyeballing costs you points

A 10% over-portion on one popular dish is roughly $9,000 a year out the door.

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Margin leaks

"My staff don't steal" (why your margin says otherwise)

Most loss is not theft, it is small favors nobody calls stealing. How to stop it without playing cop.

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The numbers

Why your POS food cost report is lying to you

It shows theory. Your invoices show reality. The gap between them is where your money goes.

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The numbers

Food cost vs prime cost: the number that really matters

A great food cost can still hide a failing business. Prime cost tells you if the doors stay open.

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Getting started

The first 5 dishes to cost (and why those 5)

Do not boil the ocean. Cost your top sellers first and get a real win in one afternoon.

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Process

How to run a monthly food cost review in under an hour

A repeatable four-check routine that catches what moved before it costs you a quarter.

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Pricing

When a supplier raises prices, do this

One staple moves and a dozen dishes change. Trace it before you eat it.

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Catering

Catering margins: why event pricing is a different game

A $22 per head can be $4 of real margin once labor, travel, and waste are in the quote.

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Mindset

Every other business knows its costs. Why don't restaurants?

A car dealer knows the margin on the car. Costing your menu is step one, not admin.

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